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SkyMarket Media
PRIVACY NOTICE

A long, plain-English notice on a short editorial desk.

An honest map of every data flow on this site: what the desk collects, why, how long we keep it, which advertising platforms see what, and the choices available to you.

Effective: June 3, 2026 · Last updated: June 3, 2026 · Version 1.0 · Publisher / Controller: SkyMarket Media, 12100 Wilshire Blvd, Suite 800, Los Angeles, CA 90025, United States · Governing law: State of California

1. Introduction

SkyMarket Media ("we," "us," "our," or "the desk") is an independent editorial fare-research desk based in Los Angeles, California. We respect your privacy and take seriously the trust you place in us when you visit skymarketmedia.com or correspond with us by phone or email. This Privacy Notice explains, in plain English, what personal information we collect through the website and related communications, why we collect it, how we use and share it, how long we keep it, and the choices and rights available to you under U.S. federal and state privacy laws. By browsing the site, submitting a price-watch request, or contacting the desk, you acknowledge that you have read this notice and agree to the practices described here, together with our Terms of Use and Cookie Policy.

This notice applies to information processed in connection with our U.S. operations and our online presence at https://skymarketmedia.com. It does not apply to airline, OTA, or aggregator websites you may reach by clicking outbound links from our cards or articles; those parties maintain their own privacy practices, and we encourage you to read their notices before sharing information with them. If you do not agree with this Privacy Notice, please discontinue use of the desk and refrain from submitting personal data, except where necessary to exercise your legal rights.

We may revise this notice from time to time to reflect changes in law, technology, or our practices. Material updates are reflected in the "Last updated" date above and, where appropriate, by a banner on the desk. Your continued use of skymarketmedia.com after the new effective date constitutes acceptance of the revised notice, unless applicable law requires a different form of consent.

2. Definitions used in this notice

"We", "us", and "our" refer to SkyMarket Media, the publisher of skymarketmedia.com. "You" means any visitor, reader, prospective contact, or correspondent who interacts with the desk. "Personal data" or "personal information" means information that identifies you or can reasonably be linked to you, either alone or in combination with other data we hold.

3. Sources of information we collect

We collect information through three channels: directly from you when you fill out a form, call, or write to us; automatically through your browser and our hosting/CDN; and through third-party advertising and measurement platforms whose tags fire on our pages. We do not buy data from data brokers, and we do not knowingly receive personal data from other websites on your behalf.

3(a) Information you give us

When you contact the desk, request a price watch, or write with a fare question, we collect identifiers such as your email address, the message text you choose to share, and, where you include them, a route, dates, accessibility notes, or a phone number for a call-back. The desk does not handle bookings or take payment, so we never request government identification, credit-card numbers, or sensitive personal information through the website.

3(b) Records of correspondence

We may retain records of correspondence with you — emails, contact-form submissions, and short notes from any follow-up call — so we can give consistent answers, remember the routes you asked about, and respond if you write back later. Correspondence is kept only as long as needed to address your inquiry plus a short follow-up window, then deleted.

3(c) Information stored on your device

The desk uses your browser's local storage for two small, strictly functional items: a key that remembers you dismissed the cookie notice, and a key that holds the last route you searched so the search panel can pre-fill on return. Those keys live only on your device and are never transmitted to us. Clearing your browser data removes them.

3(d) Information processed automatically by our hosting and CDN

The desk is delivered through Cloudflare, our hosting and content-delivery network. To serve pages and to protect the desk from abuse, Cloudflare automatically processes standard request data — your IP address, browser type and version, operating system, referring URL, pages requested, the time and date of access, and approximate geographic location derived from the IP address — in short-lived server and security logs. Aggregated or de-identified usage data may be used for internal reporting and does not identify you individually.

3(e) Advertising and measurement data

We advertise the desk through third-party advertising platforms, including Microsoft Advertising (Bing) and may use Google Ads. To measure ad performance (conversion tracking) and to reach prior visitors (remarketing), those platforms set and read cookies and similar identifiers through their tags on our pages, including the Microsoft Advertising Universal Event Tracking (UET) tag, which records page visits, the pages you view, and similar activity on this site. This means individual end-user tracking and the sharing of data with third parties (our advertising platforms) for advertising and marketing purposes can occur on this site. See Sections 8 and 9 for what this involves and how to opt out.

3(f) Cookies and similar technologies

Cookies are small text files stored on your device that help websites remember preferences and measure performance. We distinguish between strictly functional cookies/storage required for core desk features and the third-party advertising cookies described in 3(e). A detailed list of cookie categories, lifetimes, and browser-specific instructions is on our Cookie Policy, which is incorporated into this Privacy Notice by reference.

4. Categories of personal information (CCPA/CPRA)

Under California law, the categories we process are Identifiers (email and any name you submit; IP address and online/cookie identifiers handled by our CDN and advertising platforms) and Internet or other electronic network activity (request logs, pages viewed, and ad-interaction signals). We do not collect Social Security numbers, financial or payment data, precise geolocation, biometric data, or any category of sensitive personal information, and we do not knowingly process data revealing protected characteristics, religion, political opinion, or sexual orientation.

5. How we use your information

We process personal data only where we have a lawful basis under applicable U.S. law, such as our legitimate interest in operating the desk, performance of a quasi-contractual response to your inquiry, compliance with legal obligations, or your consent where required. The following list summarizes the primary purposes; additional context may apply depending on how you interact with us.

  • Answer messages sent through the contact channel or by email, and send the price-watch alerts you asked us to set up.
  • Deliver the desk reliably and securely via our CDN, including abuse prevention, rate-limiting, and protection against malicious traffic.
  • Remember a small amount of functional state in your browser (cookie-notice acknowledgement and the last search route).
  • Measure how our advertising performs (conversion tracking) and reach prior visitors (remarketing) through our advertising platforms.
  • Improve the desk by analyzing aggregated usage to fix errors, refine performance, and select the routes and editorial topics that interest our readers.
  • Investigate fraud, abuse, or unauthorized access and to enforce our Terms of Use.
  • Comply with legal obligations, including responding to subpoenas, court orders, tax obligations, and lawful requests from government authorities.
  • Business transfers — if the desk ever merges, is acquired, or transfers ownership of its assets, personal data may be transferred as part of that transaction, subject to confidentiality and notice requirements under applicable law.
  • Generate aggregated or anonymized insights — statistical summaries that do not identify individuals (for example, the most-watched routes or seasonal interest) — which we may publish or share with partners.

We do not use your information for automated decisions of legal or similarly significant effect, and we do not sell it for money. If we intend to use your information for a new purpose that is materially incompatible with the original purpose, we will provide additional notice and, where required, obtain fresh consent before proceeding.

6. How long we keep it (retention)

We retain personal data only as long as necessary to fulfill the purposes described in this notice, unless a longer retention period is required or permitted by law. Contact and price-watch messages are kept only as long as needed to handle your inquiry plus a short follow-up window, then deleted. Browser local-storage items persist on your device until you clear them. CDN and security logs are retained briefly by the provider under its own retention schedule, then purged. Advertising and measurement data is retained by the relevant advertising platform under its own retention policy. When retention periods expire, we securely delete or anonymize data so it can no longer be associated with you, except where limited archival copies must be kept for legal holds or ongoing disputes.

7. Categories of recipients

We share personal information only with categories of recipients that need it to provide services or comply with law. These may include:

  • Hosting and CDN providers — Cloudflare delivers and secures the desk as a service provider acting on our instructions.
  • Advertising platforms — Microsoft Advertising and, where used, Google Ads, which receive ad-interaction and on-site activity data through their tags and cookies for conversion measurement and remarketing.
  • Email delivery providers — if and when we use a transactional email provider to read and reply to contact-form submissions, those messages flow through that vendor under contract.
  • Professional advisors — accountants, auditors, and attorneys, where reasonably necessary for tax, legal, or compliance matters.
  • Law enforcement and government authorities — in response to valid subpoenas, court orders, or other lawful requests, or where we believe in good faith that disclosure is necessary to protect the rights, property, or safety of the desk, our readers, or the public.

When you click an outbound "Open at …" or similar link on the desk, the destination URL carries only your search parameters (origin, destination, dates, passenger count) — never your name or email — and from that point the partner's own privacy policy applies. Under some U.S. state privacy laws our advertising activity may qualify as "sharing" for targeted advertising or a "sale"; opt out as described in Sections 9 and 10. We do not sell your personal information for money, and we do not rent or trade it. We do not share your personal information with unrelated third parties for their independent marketing without your consent.

8. Cookies and tracking technologies

The desk uses two categories of client-side storage:

  • Strictly functional — the small localStorage keys described in Section 3(c). No third party can read them, and they cannot be used to identify you across other websites.
  • Advertising and measurement — cookies and identifiers set or read by our advertising platforms through their tags, including the Microsoft Advertising UET tag, used for conversion tracking and remarketing.

Full detail and the opt-out controls are on our Cookie Policy. You can also manage or block cookies in your browser settings, and opt out of interest-based advertising using the resources in Section 9. Some browsers transmit "Do Not Track" (DNT) signals; because there is no uniform industry standard for how to respond, our default is to honor the controls in Section 9 and any Global Privacy Control (GPC) signal as described below.

9. Interest-based advertising and your opt-out choices

Because we run advertising and remarketing tags, you may be shown interest-based ads. You can opt out at any time through any of the following:

10. Do Not Sell or Share My Personal Information

SkyMarket Media does not sell your personal information for monetary consideration as that term is commonly understood in U.S. state privacy laws. We do use advertising and remarketing technologies (Section 3(e)), which under California (CCPA/CPRA) and other U.S. state laws may qualify as "sharing" for cross-context behavioral advertising or a "sale." To opt out: use the interest-based advertising controls in Section 9, enable Global Privacy Control in your browser, or email market@skymarketmedia.com with subject "Do Not Sell or Share My Personal Information" and we will honor your request.

11. Your privacy rights

Depending on your state of residence — including California (CCPA/CPRA) and Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana under their respective laws — you may have the right to know and access the personal information we hold about you and how we use it; to delete it, subject to applicable exceptions; to correct inaccuracies; to data portability; to opt out of sharing for cross-context behavioral advertising and of any "sale"; to non-discrimination when exercising privacy rights; and, where granted by your state law, to appeal our response to a request. We will never deny service, charge a different price, or provide a different quality of service because you exercised a privacy right.

12. How to exercise your rights

Email market@skymarketmedia.com with the request and the email you used to contact us, so we can verify your identity against our records. You may use an authorized agent in writing. We answer within 45 days (extendable once by another 45 days with notice). If we decline, you may appeal by replying to our response; we will reconsider in writing and explain our decision.

13. Children's privacy

The desk is intended for adults; it is not directed to children. We comply with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from children under 16 through the website, and we do not build remarketing audiences from, or target ads to, anyone under 18. We also follow CARU advertising guidelines (U.S.). If you believe we have inadvertently received personal information from a child, email market@skymarketmedia.com and we will delete it promptly.

14. Data security

We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include role-restricted access to mailbox and admin tools, HTTPS with HSTS and modern TLS for traffic to skymarketmedia.com, CDN-level abuse protection and bot mitigation through Cloudflare, secure configuration of hosting accounts, and periodic review of vendor security practices. No method of transmission over the Internet or of electronic storage is completely secure; we cannot guarantee absolute security, and we limit what we collect precisely to reduce risk. You are responsible for keeping any credentials we may issue confidential and for notifying us promptly if you suspect unauthorized use.

15. International visitors and transfers

SkyMarket Media is based in the United States and processes information in the United States. If you access the desk from outside the U.S., your information may be transferred to, stored in, and processed in the United States, where data-protection laws may differ from those in your jurisdiction. When information is transferred from the European Economic Area, United Kingdom, or Switzerland to the United States, we rely on appropriate safeguards (such as Standard Contractual Clauses approved by the relevant authorities, where applicable) or other mechanisms permitted under applicable law. You may request information about those safeguards by writing to market@skymarketmedia.com.

16. Changes to this Privacy Notice

We may revise this Privacy Notice periodically to reflect changes in our practices, technology, legal requirements, or business structure. The revised version will be posted on this page with an updated effective date and version number. For material changes that affect how we use personal data we have already collected, we will provide additional notice as required by law, which may include a website banner. Your continued use of skymarketmedia.com after changes become effective signifies your acceptance of the updated notice, except where your explicit consent is required for new processing activities.

17. Contact information

If you have questions, concerns, or requests regarding this Privacy Notice or our data practices, please contact SkyMarket Media:

For cookie-specific questions, please also consult our Cookie Policy. For the contractual terms governing use of the desk, see our Terms of Use and Disclosures.

Effective: June 3, 2026 · Version 1.0 · Governing law: State of California, USA.